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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to boggsprinting.com.

BOGGS PRINTING PRESENTS
JAN
6
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jerry Boggs
Extra Screws and Practical Progress
 

I recently heard a story about a guy who decided to start his year with a simple home project: tightening a wobbly kitchen chair. Just a quick fix to feel productive after the holidays.

He flipped the chair over, tightened a few joints, and stood back to admire his handiwork. The chair felt sturdy. Then he saw them on the floor: two identical screws that somehow hadn’t made it back into the chair.

He checked everything twice. Still solid. He debated taking the whole thing apart again, debated ignoring the screws, and eventually settled for placing them in a drawer, just in case the chair suddenly changed its mind.

I liked that story because it fits how January often feels. We want to start the year polished and organized, but real life usually includes a few “extra screws,” such as tasks still floating around, questions we haven’t answered, and projects not fully sorted out.

And that’s okay. You don’t need every detail resolved this week. You just need a steady start.

Here’s the way I see it: A strong year begins with practical progress, not perfection. A few loose ends won’t stop you from moving forward.

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Idea of the Week
5 Tips to Craft Non-Profit Print Materials That Engage and Convert
MESSAGES THAT BUILD TRUST AND INSPIRE ACTION

For nonprofits, the goal of print marketing isn’t just to inform, it’s to inspire action.

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Whether you’re asking someone to donate, attend, or spread the word, your print materials should clearly convey why it matters and what to do next.

Here are five tips to help you write and design nonprofit print pieces that connect with readers and drive results.

1. Lead with What Matters Most

Don’t make your reader search for the point.

Start with a headline that communicates urgency, relevance, or benefit. “Help Us Feed 50 Families Before Friday” works harder than “Community Support Newsletter.”

Open strong and stay focused.

2. Use Words People Actually Use

Avoid buzzwords and formal phrasing.

Instead of “Our organization facilitates community-based outreach initiatives,” try “We help neighbors get the support they need.”

Clear, conversational language builds trust and makes the message easier to absorb.

3. Focus on the Reader, Not Just the Cause

Put the spotlight on the donor’s role.

Use the word “you” more than “we.” A sentence like “Your gift helps a student stay in school” creates an emotional connection, making the action feel personal and meaningful.

4. Make the Ask Clear and Simple

If your call to action is buried, you’ll lose momentum.

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Stick to one next step and say it plainly. “Donate Now,” “Return This Card,” or “Visit This Page” are clear and effective.

Make it visible and easy to act on, both in wording and layout.

5. Pair the Message with Purposeful Design

Design choices should support the message, not distract from it.

Use clean layouts, consistent type, and strong visual hierarchy to guide the reader. Give your call to action breathing room so it stands out and sticks.

Make Every Word Count

When your message is simple, specific, and centered on the reader, your print materials can do more than raise awareness; they can drive action. Focus on clarity, not cleverness.

Show the reader how their involvement matters, and you’ll turn interest into impact.

See more great ideas like this!
Click here to visit the Boggs Printing - Ideas Collection.
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Marketing Tip
Start the Year with a “Low-Lift” Print Piece
MAKE PROGRESS WITHOUT TAKING ON A BIG PROJECT

January often brings new goals, new ideas, and a long list of things you’d like to improve in your business. But jumping straight into a major marketing overhaul can feel overwhelming, especially after the holidays. One way to ease into the year is by launching a low-lift print piece, something small, useful, and easy to put into action.

These projects help you get traction without the pressure of planning a full campaign:

  • A short run of postcards promoting a January offer

  • A flyer highlighting your top services

  • A stack of thank-you cards to reconnect with customers

Low-lift pieces work because they don’t require weeks of planning or big decisions. They let you make visible progress now while leaving space to build larger marketing efforts when you’re ready.

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Uncommon Product
Custom Window Clings
STICK WITH YOUR CUSTOMERS

If you want a fresh way to get noticed early in the year, window clings are a smart choice. They turn any glass surface into a communication space, and they’re easy to apply, reposition, and remove: no tools required.

Window clings are especially helpful for:

  • Highlighting seasonal hours or holiday closures

  • Promoting monthly specials or winter services

  • Adding branding to storefronts, lobbies, or interior glass

  • Displaying reminders or instructions in customer-facing areas

  • Creating privacy or visual interest without permanent signage

Because they’re low-commitment and reusable, businesses use them to share timely messages without making long-term changes to their space. They’re also a great option for renters, pop-up events, or locations with strict signage rules.

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Tech Tip
Capture Ideas Quickly with Quick Notes
SAVE IDEAS WITHOUT LOSING YOUR MOMENTUM

Good ideas tend to show up in the middle of other tasks, and opening a full notes app can interrupt your flow. That’s where your computer’s Quick Note shortcut comes in handy. It gives you a small pop-up note you can open, type into, and close in seconds.

Try these built-in shortcuts:

  • Windows: Press Windows + N to open a sticky note. It saves automatically.

  • Mac: Press Fn + Q (or Globe + Q). A small note appears on the spot.

Quick Notes are great for design tweaks, customer requests, links you want to revisit, or ideas that hit you between tasks. No extra apps, no clutter, just a simple way to catch what you’d otherwise forget.

If you’d like help turning those ideas into your next print project, we’re always here to support you.

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Fun@Work

Spotlight Recipe

Cillian Murphy’s Irish Cheddar Potato Cakes

Did You Know?

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Printing Quiz

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