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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to boggsprinting.com.

BOGGS PRINTING PRESENTS
FEB
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jerry Boggs
The Way I See It
 

In business and life, we sometimes focus too much on the end goal and overlook the progress we’re making along the way. Each step—no matter how small—brings us closer to our vision. Whether starting a new project, building relationships, or growing your business, consistent action turns dreams into reality.

While the grandeur of Rome inspires awe, it was the consistent effort of laying bricks every hour that made it possible. So, celebrate the small wins, stay focused on the task at hand, and trust that steady effort will yield remarkable results.

Here’s the way I see it: The road to success is paved with perseverance, one brick at a time.

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Idea of the Week
The Usefulness and Utility of Print Marketing
PRINTED ITEMS HAVE LONG PRODUCTIVE LIVES

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The utility of print goes beyond just conveying a message to potential customers.

Printed items can have a long, productive life and serve as a constant reminder of your brand to your customers. People tend to keep items that they can use over and over again, even if they are throw-away items.

People Keep Useful Items

One great way to ensure that your brand stays top of mind is by using items specific to your business that customers can use daily, such as calendars and notepads.

These items are not thrown away but used regularly, reminding customers of your business on a daily basis. In fact, informative print marketing can distribute valuable reference material to customers, establish you as an industry expert, and ultimately convert prospects to customers.

Printed Items Have Long Productive Lives

A notable example of the long-lasting effect of printed items is IKEA's decision to print their logo on paper measuring tapes.

Even though these were not meant for long-term use, they often "live on in handbags and glove boxes for years, keeping the IKEA brand as a talking point, visible and remembered."

Furthermore, a 2015 ethnographic study by Canada Post found that useful printed items were:

  • saved in a dedicated area of the house by 39% of people,
  • kept for at least 4 months by 20% of people, and
  • shared with other household members by 35% of people.

Catalogs, especially business-to-business ones, were found to have a longer shelf-life and were often kept for up to four months.

Print at Home Heat Map

Finally, a 2014 study provides a home heat map, which is helpful for understanding how effective your marketing can be.

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This study focused specifically on mail as it enters and leaves the home, and identified three critical places in our homes and offices where mail is kept - the holding area, the pile, and the display area. These are important places that can convert readers into customers.

Useful print marketing will linger in high-traffic areas of a household or office for months and be shared with others, increasing your chances of converting readers into customers.

Print: Alive and Well

The printed word is alive and well and continues to be a powerful tool for building a client base. If you have a project in mind, let us help you get it started today!

See more great ideas like this!
Click here to visit the Boggs Printing - Ideas Collection.
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MARKETING
Marketing Tip
Turn Customer Stories into Marketing Gold
YOUR BEST ADVERTISEMENTS MIGHT ALREADY BE CUSTOMERS

Your happiest customers are your best marketers. Their success stories build trust and attract new business—so don’t be afraid to ask for them! Here are three easy ways to collect powerful testimonials:

  1. Add a Review Link to Your Email Signature: Make it effortless for customers to leave a review by including a direct link to your Google Reviews in your email signature. A simple line like "Loved your experience? Share your thoughts here!" can go a long way.

  2. Include a QR Code in Your Packaging: Add a small insert with a QR code that links to a quick testimonial form or your review page. A message like "We’d love to hear your feedback! Scan to share your experience." makes it easy and engaging.

  3. Follow Up with a Thank-You & Request: When customers pick up an order or after a service is completed, send a friendly follow-up email or text thanking them and asking for their feedback while their experience is still fresh.

Once you have great testimonials, let us help you showcase them! We can print testimonial booklets, posters, or marketing materials to highlight your happy customers. Reach out today to get started!

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Uncommon Product
Custom Gatefold Brochures
BROCHURES THAT WOW YOUR AUDIENCE

A custom gatefold brochure is the perfect way to combine style and functionality in your print marketing. The unique design opens like double doors to reveal a stunning interior, while a custom shape adds intrigue and sophistication.

Examples of creative applications:

  • Wedding Venue Brochures: Use a chapel or floral-shaped die cut to create an inviting first impression.

  • Auto Dealership Promotions: Showcase a car silhouette, with the gatefold unveiling feature highlights of the latest model.

  • Healthcare Campaigns: Create a heart-shaped brochure to emphasize wellness messaging, with details about services inside.

  • Event Invitations: Use a star or spotlight shape for a gala or award ceremony, with the gatefold revealing event details and RSVP instructions.

If you’re ready to make your brochures more captivating, let us help you create a brochure that wows your audience. Contact us today to get started!

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Tech Tip
Organize with Free Online Mind Mapping Tools
SIMPLIFY COMPLEX IDEAS WITH VISUAL MIND MAPS

Have you ever struggled to organize your thoughts or plan a big project? Mind mapping tools like MindMeister and Miro can help you visualize ideas, goals, or workflows in a way that’s easy to follow. Best of all, many of these tools are free and straightforward to use.

Here are a few ways you can use them:

  • Brainstorming Sessions: Capture ideas during a team meeting and visually connect related concepts to identify patterns or solutions.

  • Project Planning: Map out the phases, tasks, and deadlines for a large project, ensuring every detail is accounted for.

  • Creative Writing: Outline story arcs, character connections, or themes for your next novel or screenplay.

  • Personal Goal Setting: Design a roadmap for personal growth by organizing short-term and long-term goals with actionable steps.

These tools are perfect for streamlining ideas, fostering collaboration, and bringing structure to any project.

If you’d like help translating your creative ideas into printed materials, our team is ready to assist!

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Fun@Work

Spotlight Recipe

Idina Menzel’s Green Goddess Smoothie

Did You Know?

Penguins' Secret to Warm Feet

Printing Quiz

When your printer refers to “pH,” they really mean…

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